Why I Create & Who I Create For
Being a designer means using creativity to help people and brands tell their stories, connect with others, and feel seen. For me, it also means proudly representing my Latina community through bold color, culture, and visual storytelling, creating work that celebrates where I come from while opening space for more voices and perspectives to shine.
Creating With Purpose, Culture & Connection
GET TO KNOW ME
A Miami-Based Latina Illustrator, Designer & Color Lover
I’m Indira
A Cuban-American illustrator, lettering artist, and brand designer based in sunny Miami, and the creative behind IndySign. I make bold, colorful work for brand campaigns, packaging, products, visual identities, art licensing, and live creative experiences, always with plenty of personality and corazón.
My work is inspired by my Latin and Caribbean heritage, the energy of Miami, everyday moments of joy, and my lifelong love of color, lettering, and storytelling. I love turning ideas into visual worlds that feel expressive, meaningful, and impossible to ignore.
Along the way, I’ve created illustrations for brands including Nike, Erin Condren, SHEIN, and Univision, with work spanning lifestyle, fashion, retail, media, and consumer products. Whether I’m building an illustrated campaign, creating a brand from scratch, or hand-lettering something that makes people smile, my goal is always the same: to create work that feels joyful, authentic, and unmistakably me.
Sun Sign
Libra
What I’m Most Known For
The Spanglish Queen
Fuel of Choice
Cafecito is literally life
Weekend Plans
Playgrounds, princesses, and family time by the ocean
Where I Find Inspiration
Pinterest, Miami, culture, color, and everyday moments
Favorite Movie
Amélie Poulain (forever my favorite)
Selected Clients & Brand Collaborations
Indira has created work for brands including Nike, Adobe, Walmart, Michaels, Erin Condren, SHEIN, Univision, Tombow USA, Pilot Pens, Ally Bank, Chewy, GoFundMe, and Guess
Press & Features
CLIENT LOVE
