Strategic Brand Identity Design in Miami, Rooted in Color, Culture & Storytelling
I’m Indira Prieto, a Miami-based Latina brand designer, illustrator, and lettering artist creating bold, colorful visual identities for businesses that want to be remembered. Inspired by my Latin and Caribbean heritage and the vibrant energy of Miami, I combine brand strategy, custom logo design, expressive typography, illustration, and visual storytelling to build brands that feel distinctive, meaningful, and unmistakably yours.
From complete brand identities and packaging to custom lettering, patterns, and illustrated brand worlds, I help businesses translate their ideas, personality, and story into a cohesive visual identity designed to connect with the right audience.
More Than a Logo, A Brand World With a Story to Tell
I believe the strongest brands feel like something. They have personality, emotion, and a point of view that people can recognize and connect with.
As a Latina designer and illustrator inspired by my Latin and Caribbean heritage and the vibrant energy of Miami, I bring together strategic thinking, bold color, custom lettering, illustration, and storytelling to create visual identities that feel expressive, intentional, and unmistakably yours.
My approach is especially suited for brands that value creativity, culture, joy, individuality, and human connection.
What I Can Create for Your Brand
One
Brand Strategy
Positioning, audience, values, personality, creative direction, and visual strategy.
Four
Packaging &
Product Design
Illustrated packaging, labels, product graphics, and cohesive brand applications.
Two
Visual Identity
Primary logos, secondary logos, brand marks, monograms, color palettes, and typography.
Five
Brand Collateral
Business cards, stationery, social media assets, presentation templates, and marketing materials.
Three
Lettering & Illustration
Original hand lettering, illustrated typography, icons, patterns, characters, and supporting artwork.
Six
Brand Guidelines
Clear direction for using your logo, colors, typography, imagery, and visual elements consistently.
branding packages
The Brand Essentials Package
A strong visual foundation for emerging businesses ready to look professional, cohesive, and memorable.
Perfect for entrepreneurs and growing businesses that need the essential elements of a distinctive brand identity without the scope of a complete strategic rebrand.
Your brand identity may include a primary logo, secondary logo, custom brand mark or monogram, curated color palette, typography system, patterns, and a cohesive brand board.
Typical Timeline: around 2 Weeks
Custom Brand Identity Packages
The Signature Brand Experience
A complete brand identity built around strategy, storytelling, and your unique point of view.
Designed for growing and established businesses ready to build or transform their brand from the inside out. We begin with strategy, positioning, audience, values, and creative direction before developing a complete visual world designed around your story.
Depending on your project, your custom brand identity may include a logo suite, custom lettering, typography, color palette, patterns, illustration, packaging concepts, social media assets, brand collateral, and detailed brand guidelines.
Typical Timeline: around 4-6 weeks
My Brand Identity Design Process
Discover
We begin by exploring your business, audience, story, personality, values, goals, and what makes your brand different.
Define
We translate those insights into a clear strategic and visual direction through color, typography, mood, inspiration, and creative exploration.
Create
Your visual identity comes to life through logos, custom lettering, illustration, color, typography, patterns, and the supporting elements that create a cohesive brand world.
Launch
You receive your final brand assets and guidelines with everything you need to confidently and consistently introduce your new visual identity to the world.
KIND WORDS FROM BRANDS I'VE HELPED BRING TO LIFE
She made the entire experience feel effortless and stress-free, guiding me with clarity, creativity, and so much patience. Her eye for design and ability to translate my vision into something cohesive and beautiful has been a game changer. I finally feel aligned with my brand, and the confidence that comes with that is priceless.
- Zoe G.
Selected Brand Identity Projects
Do you have questions?
Let’s Build Your Brand Story
A LATINA DESIGNER WITH A DISTINCT POINT OF VIEW
Strategy Meets Color, Culture & Storytelling
I’m Indira, a Miami-based Latina designer, illustrator, and lettering artist creating bold, colorful brand identities that feel personal, memorable, and full of life. Inspired by my Latin and Caribbean heritage, I blend strategic thinking with illustration, expressive typography, and visual storytelling to build brands that don’t just look beautiful, they have something meaningful to say.
My experience includes creative work for brands such as Nike, Coursera, Chewy, and Univision, bringing together strategic thinking and an illustrator’s distinctive point of view.