Nike x Miami Marathon Just Dale and Nike By You Miami Graphics

Marathon week in Miami isn’t just a race—it’s a full-on city takeover. For this project, IndySign artwork was commissioned for the official Miami Marathon merchandise, bringing together custom lettering and illustration with Miami-inspired color, rhythm, and cultural details. The goal was simple: create merch that feels like a wearable souvenir—something runners and locals can keep long after race day as a reminder of the training, the community, and that finish-line energy.

The Spanglish moment “Just Dale”

One of the most iconic pieces from the collection was the official Nike shirt featuring “Just Dale”—a Miami-ready Spanglish twist on “Just Do It.” It’s bold, upbeat, and instantly familiar if you know the city’s vibe. The lettering was designed to feel in motion, paired with illustration that amplifies the attitude behind the phrase: show up, go for it, and do it with style.

Nike By You: exclusive Miami designs for customization

Beyond the official merch, a set of Nike By You Miami graphics was created for a special Marathon Week customization experience. These designs gave runners and locals the chance to personalize Nike gear with limited-edition Miami artwork—turning each piece into a one-of-one collectible that felt personal, wearable, and unforgettable.

Nike By You is all about personalization—customizing Nike apparel and footwear in-store—so creating art for that experience meant designing graphics that work beautifully at different sizes, placements, and product types while still feeling unmistakably Miami.

What made this project special

What I love most about projects like this is how quickly the artwork becomes part of real life. It’s not just “a design”, it’s something people put on for long runs, post-race brunch, airport travel days, and the “I did that” moments they’ll remember for years. The Miami Marathon is a celebration of effort and community, and this collaboration was built to match that spirit: expressive, energetic, and rooted in place.

Looking for custom merch artwork or event graphics?

This collaboration is a strong example of the type of work IndySign creates for brands, agencies, and event teams looking for premium, story-driven visuals that connect with people. If you’re planning an event, campaign, or retail moment and want artwork that feels culturally specific, highly wearable, and built for both digital and print applications, let’s talk—custom lettering and illustration can elevate everything from apparel collections to live activations and customization experiences.

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