I've always been drawn to vibrant colors, beautiful lettering, and anything I could make my own. After working with various agencies and in-house marketing teams, I realized that limited creative freedom wasn’t for me—there was something more waiting in the design world. Following my instincts and love for lettering, I created IndySign, and it’s been the best decision I’ve made—aside from having my daughter.

I bring a refreshing blend of pragmatism and playfulness into my work, making me exceptionally adept at solving communication challenges. My process balances strategy and creativity, ensuring that every project is both effective and visually captivating. I love learning, listening, and diving deep into ideas, always looking for ways to merge enjoyment with impact. Whether I’m sketching until my hands cramp, traveling the world, blasting loud music, or soaking in a sunset with my husband and daughter, my curiosity and passion fuel everything I do.