Meet the designer behind IndySign
Rooted in craft, powered by imagination.
As a Latina lettering artist and brand designer, my work is rooted in culture, community, and the power of visual storytelling. Every letter I draw and every brand I shape carries the spirit of where I come from—full of rhythm, resilience, and richness.
Lettering is my language of celebration. I see each curve, line, and flourish as a way to honor my heritage, uplift voices that deserve to be seen, and create beauty with intention. Through lettering, hand-drawn type, and thoughtful design, I aim to build connections—between people and their stories, between brands and their audiences.
My design philosophy is deeply personal: bold but warm, modern but soulful. I believe in using design to spark joy, amplify identity, and remind people that there is magic in the details.
In every project—whether I’m live lettering at an event or crafting a visual identity from the ground up—I bring a mix of strategy, style, and corazón. My goal is not just to create something beautiful, but something that resonates.
Hola! I'm Indira
I've always been drawn to vibrant colors, beautiful lettering, and anything I could make my own. After working with various agencies and in-house marketing teams, I realized that limited creative freedom wasn’t for me—there was something more waiting in the design world. Following my instincts and love for lettering, I created IndySign, and it’s been the best decision I’ve made—aside from having my daughter.
I bring a refreshing blend of pragmatism and playfulness into my work, making me exceptionally adept at solving communication challenges. My process balances strategy and creativity, ensuring that every project is both effective and visually captivating. I love learning, listening, and diving deep into ideas, always looking for ways to merge enjoyment with impact. Whether I’m sketching until my hands cramp, traveling the world, blasting loud music, or soaking in a sunset with my husband and daughter, my curiosity and passion fuel everything I do.
