Coursera Hispanic Heritage Month campaign

Custom brand identity & illustration

For Coursera’s Hispanic Heritage Month campaign, I created a vibrant campaign identity rooted in culture, community, and visual storytelling. The work combined bold color, expressive graphic elements, pattern-inspired details, and a flexible design system that celebrated Hispanic and Latino/a/e/x heritage while staying aligned with Coursera’s global brand.

My role included concept development, illustration, branding, and graphic design across campaign assets and related internal identity work. The visual direction later helped inspire a cohesive branding system for Coursera’s Employee Resource Groups, extending the campaign’s language into a broader design system for community representation and internal engagement.