I designed the event logo and branding system, established the visual language for the conference, and created a wide range of creative assets that carried the identity consistently across every attendee touchpoint.

My work included designing keynote presentation templates, digital and print collateral, social and promotional graphics, environmental signage, motion assets, and large-scale visuals used throughout the conference experience. Every element was intentionally crafted to feel modern, engaging, and aligned with Coursera’s mission and audience.

In addition to the creative execution, I collaborated closely with stakeholders, vendors, and production teams across multiple states and time zones, managing complex logistics and ensuring all assets were delivered seamlessly and consistently. By combining strategic art direction with hands-on execution, I helped bring the entire conference experience to life in a way that felt polished, immersive, and visually impactful.