Rico Eggs
Services
Custom brand identity
Custom lettering & illustration for package label
I hand-painted the logo and every line of text for the Rico Eggs packaging label. This farm focuses on organic produce, providing everything from fresh eggs to a variety of lettuces. Their weekly RicoBox delivery service is a wonderful way to bring fresh, locally grown food to the South Florida community.
Founder Carlos approached me with a vision for a brand that embodied the pure joy these delicious, farm-fresh eggs bring. He wanted to capture the essence of a laid-back, welcoming environment where hens are not just raised but truly spoiled, resulting in high-quality eggs produced with care and love. His goal was to create a brand that felt warm, inviting, and full of character—one that told a story of ethical farming, happy hens, and a community that appreciates wholesome, locally sourced food.
To bring this vision to life, I designed a handcrafted brand and illustration that radiate playfulness, happiness, and authenticity. Every detail was carefully crafted to reflect the vibrant and unique spirit of the South Florida community, embracing its charm, warmth, and deep-rooted love for fresh, sustainable products. The result is a brand that not only stands out but also resonates with customers who value quality, ethical farming, and the simple joys of farm-fresh eggs.
