Illustrations for Chewy
Services
Custom illustrations for several social media campaigns
From the very first spark of an idea to the final touches of execution, creating these custom-made illustrations for Chewy's social media presence was an incredibly fun and rewarding experience. We started by brainstorming creative concepts that would resonate with Chewy’s audience, drawing inspiration from the everyday joys and humorous moments of pet ownership. Once we had our ideas in place, the process of bringing them to life through unique, hand-crafted illustrations began.
Each illustration was thoughtfully designed to capture the playful, heartwarming essence of pets and their owners, using vibrant colors, quirky characters, and clever visual storytelling. We worked collaboratively to ensure every detail, from the expressive eyes of a dog to the fun, exaggerated poses of a cat, reflected the energy and personality of the Chewy brand.
Whether the illustrations were for a quick social post, an animated story, or a campaign, every piece was crafted with care, ensuring it was engaging, shareable, and on-brand. The entire creative journey was a joy from start to finish, and seeing these illustrations come to life on Chewy's social media channels and connect with pet lovers made it all the more fulfilling.
